👋 So you're wondering, what's the difference between using Structurely's provided phone number for my AI Assistant vs. using my own Twilio phone number?

Well, you're in the right place, let's answer that 👇

🌟 (TL;DR)🌟

  • Both options allow your Structurely AI Assistant to text leads, in nearly the exact same way

  • Using Structurely's provided phone number means the complexity of connecting Twilio + Structurely is done for you, it's a 1-click set up and you're done forever

  • Using your own Twilio means you have to manage the connection between Twilio and Structurely and all ongoing maintenance

    • This route does however give you more detailed access to message-level analytics and potential compliance management within your own Twilio at your own accord

Pros and cons of using the Structurely provided phone number

Pros and cons of using your own Twilio account and phone number

Using the Structurely provided phone number

Using the Structurely provided phone number is as easy as it gets.

Simply enter your desired area code phone number here and hit "submit"

And voila, you have a phone number that's connected to your Structurely AI Assistant

That's all there is to it.

The phone number Structurely provides is also powered by Twilio, a leader in programable phone numbers. So rest assured that this phone number configuration is secure and scaleable for your every demand.

However, here are some pros and cons of using the Structurely provided phone number:


  • Done for you, 1-click setup

  • No management of development logs or issues

    • Structurely handles all phone number related logging and issues

  • Structurely handles all compliance related to programmable texting for you


  • No direct visibility into messaging insights provided by carriers

    • Includes charts showing deliverability rates and reasons

  • No ability to manage your own compliance

  • Cannot choose your own phone number

At the end of the day, if you want a hands-off Structurely phone number configuration and management setup, using the Structurely provided phone number is the route for you

Using your own Twilio account and phone number

To set up Structurely with your own Twilio account and phone number, the configuration is more involved on your part.

You can see the full configuration steps to accomplish this setup here

After successfull setup, you'll see your own Twilio account and phone number in Structurely

Looks about the same as using a Structurely provided phone number, right? Right.

In fact, the two different setups accomplish nearly the same results from Structurely's end. The difference is your visibility in managing your text messaging and phone call deliverability, success, compliance, and more.

Here are some pros and cons of using your own Twilio account and phone number:


  • Visibility into all Twilio Messaging and Call insights

    • Including deliverability charts and reasons, carrier filtering, carrier deliverability and more

  • Pick your own phone numbers

  • Manage your own compliance measures regarding Application to Peer, 10 Digit Long Code (A2P 10DLC)


  • You, the customer, bare the costs of the additional Twilio billing and do not pass the costs along to Structurely

  • Manage your own Application to Peer, 10 Digit Long Code (A2P 10DLC) submission

    • A2P 10DLC is a new compliance measure required by Twilio and major phone carries - there is a formal approval process that must be met to use phone numbers through Twilio, this process is complex and somewhat rigorous

  • Fix your own deliverability issues and maintain a threshold that suites the regulations provided by Twilio

Ultimately with this approach, you are your own developer and bare the responsibilities of maintaining your own Twilio developer account as such. Deliverability, compliance and other phone number-related issues will likely not be the fault of Structurely, rather a configuration issue within Twilio itself, which must be handled to connect Structurely and Twilio and keep them actively running.

🔴 This setup is for advanced users with access to development resources and by using this configuration approach, the Structurely customer understands and acknowledges the risk and additional costs associated and maintained by them 🔴

Want to learn more about the differences between the configurations?

Reach out to us at help@structurely.com to set up a support call to understand the differences.

🚀 The Structurely Team

Did this answer your question?