Variations are different messages that are sent to your lead based on either the number of Merge Fields that can be filled, or randomly selected.
*Variations ARE NOT optional. They are what's required to actually send a message to a lead.
Types of Variations
π Β Below is a Variation without any Merge Fields. You MUST always have at least 1 Variation that contains no Merge fieldsπΒ
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You must have at least 1 Variation that has NO MERGE FIELDS in every Message you create.
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This Variation(s) will be used if none of the other Variations that have Merge Fields can be filled (meaning the Merge Field data needed hasn't been provided)
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π Β Click "Add Variation" to add a new variation in addition to the one you just madeπΒ
π Β In this next Variation, we will add a Merge Field by either clicking the { } icon -- or by typing "{". In this example, we added the TIMEFRAME Merge Slot, which means, if the lead provided their timeframe, we will insert that value into the messageπΒ
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In the above example, if the lead has in fact provided their timeframe, we will ALWAYS send the Variation with the Timeframe Merge Field.
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The Variation that is able to use the most Merge Fields given the info a lead has provided us will ALWAYS be the one that gets sent.
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Otherwise, a Variation is picked at random to send to the lead.
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π Β Below, we add a 3rd Variation, using the Agent's Phone Number. It is likely that if we know the lead's timeframe, the #3 Variation will be run, because we almost ALWAYS know the Agent's Phone Number. Making the 3rd Variation the one with the most known Merge Fields. πΒ
How to Remove a Variation
π Β Remove a Variation by clicking the TRASH CAN icon next to the Variation you'd like to remove. Then clicking Save Changes.
π WOOOOO, you now know how to add, remove and edit Variations. That means you can actually send a custom message to your leads! πΒ
What's Next
π Learn about Messages
π Learn about Conditions
π Learn about Skip Conditions
π Learn about Merge Fields
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