What is a Lead Type

Lead types are used to help determine which scripts to use for which leads

Emma Holmes avatar
Written by Emma Holmes
Updated over a week ago

Lead types are determined by Structurely from info given from your CRM or lead source provider, or through conversation. Once we know the given lead type, we apply the script that you have set to respond to that specific type of lead.

*Lead Types PLUS Contact Source are what are used to determine which script to apply to which leads

Overview of Lead Types

Below is a current list of all Lead Types as of August 2019. We will continue to add more Lead Types regularly to make your script customization experience that much more complete and exhaustive!

❗ IMPORTANT ❗

πŸ’‘ Β How are lead types determined?
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Structurely will ALWAYS determine the lead type for you, either based on what the lead says in a conversation, or more commonly, from what is told to us from the Lead Source or CRM where we receive the lead

πŸ’‘ ❗ IMPORTANT ❗ 

  • General:
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    A lead who's lead type we do not know yet (we always try to determine their lead type, so the first question we always ask General leads is what they need help with)

  • Buyer:
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    A general registration buyer (not interested in any 1 specific property)

  • Buyer Specific:
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    A buyer lead interested in 1 specific property

  • Renter:
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    A general registration renter (not interested in any 1 specific property)

  • Renter Specific:
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    A renter lead interested in 1 specific property

  • Buyer + Seller:
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    A general registration buyer (not interested in any 1 specific property) AND a lead that is interested in selling their current propertyΒ 

  • Buyer Specific + Seller:
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    A buyer lead interested in 1 specific property AND a lead that is interested in selling their current property

  • Renter + Seller:
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    A general registration renter (not interested in any 1 specific property) AND a lead that is interested in selling their current property

  • Renter Specific + Seller:
    ​
    A renter lead interested in 1 specific property AND a lead that is interested in selling their current property

Creating a Script using Lead Type

πŸ‘‰ Β When creating a new Script, you MUST select a Lead Type

This will be what determines which leads to apply this new script you are creating to.πŸ‘‡Β 

Filtering Scripts by Lead Type

πŸ‘‰ Β Filter your list of Custom and Default Scripts using Lead Type in scripts list page (shown below is filtering all scripts by Buyer and Buyer Specific Lead Types)πŸ‘‡Β 

🎊 WOOOOO, you now understand lead types! Which are what determine which scripts to use with which leads 🎊 

What's Next

πŸ‘‰ Create a new Custom Script

πŸ‘‰ Learn about Contact Sources

πŸ‘‰ Activating / Deactivating Scripts

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